E-Scooters in Greater Manchester
At the end of 2022, we finalised an a set of illustrations, designed to add a creative visual to a report about e-scooters in Greater Manchester.
The report presented findings of a University of Salford study focused on the shared e-scooter trial taking place in Greater Manchester and launched in autumn 2020. Sharing schemes are services that make vehicles, such as e-scooters, available for use on a short- term rental basis. In the case of the Lime e-scooter share scheme operated in Greater Manchester, vehicles are parked in virtual docks within the boundaries of the scheme.
The Greater Manchester trial sits within a Department for Transport programme that aims to understand the potential of e-scooters in UK towns and cities, and their impact on people and mobility practices. The Salford trial has developed from an initially compact area centred around the University and MediaCity and has expanded more recently to encompass a larger area that includes other major employers and transport inter-changes. The Rochdale scheme launched in April 2021 and concluded the following year after the planned 12-month trial period.
Some of the detailed and visual explanations to go alongside the text, can be found below:
The research itself was funded by TfGM and Lime. The analysis and conclusions of the report are those of the academic team and do not necessarily represent the views or policies of TfGM or Lime. The full report can be found here, along with a video of the recent launch event: https://blogs.salford.ac.uk/healthyactivecities/e-scooters-in-salford/
Our graphic design graduate Andrea who worked on the project, also previously designed similar illustrations for our project on Active Neighbourhoods, which can be found here
“Producing the illustrations for this project gave me a unique chance to visually explore Salford and it’s people, trying to convey the normal everyday life that often creates the best storytelling, highlighting stories and places that sometimes fade into the background. Thank you to Graeme Sheriff for this opportunity and the constant feedback to do the best possible outcome, and thanks to Yasmin Stopford [Studio Manager, Studio Salford] for the invaluable support and availability that made this project possible.”
Andrea Motta, Graphic Design Graduate
“Andrea Motta has skilfully adapted our research findings into a set of illustrations that capture the experiences of our interviewees. This has been invaluable in communicating our findings to policy and academic audiences, whether in our report or in presentations.”
Graeme Sherriff, Co-author of the report, co-director for Sustainable Housing & Urban Studies (SHUSU) and research fellow at the School of Health and Society at The University of Salford