About

Yasmin’s expertise within design are crucial to the organisation of the agency, which enables students to gain experience working on live projects. Her industry knowledge and creativity provides students working with Studio Salford specialist one-to-one mentoring. This also gives reassurance to clients and industry partners, that the projects are professionally managed.

The process begins with the client brief, which is then discussed and adapted into a set of tasks for completion. This then leads on to the development of the project, involving students both currently studying and recent graduates/alumni. Students are guided and are able to work through the project adding their own creative touch, with guidance from Studio Salford staff throughout.

Prior to working at Studio Salford, Yasmin was a graphic designer for Manchester City Football Club, as well as working for many other big brands on a freelance basis. She also still runs her own freelance design business alongside her current role.

Having graduated from The University of Salford in 2017 with a BA in TV & Radio Production, Luke has gone onto work for a variety of productions and companies. Most recently, several blue light series including ‘Ambulance’ Series 4 & 5 for Dragonfly TV & BBC One plus 6 series of ‘Inside the Ambulance for Brown bob Productions/ UKTV where he both data wrangled and story produced.

Luke has also worked across a variety of studio productions in a mixture of roles from runner to logger and more recently as a freelance Follow Spot operator. Programmes include The Voice UK, The Masked Dancer and The X Factor.  Luke has worked with Manchester International Festival in their digital department for 3 festivals, looking after the capture of various festival commissions from single camera to multicam OBs. In the 2021, Luke was the Studio Manager for the MIF Studio based at Manchester Central which played host to a variety of live streams which he directed. 

Luke is passionate about theatre an in his spare time works as a technician at several local venues including The Lowry. Luke’s industry experience and up to date technical knowledge, aids studio Salford with the delivery of creative projects and guides students who are in the position he was once in.

Sam Ingleson has worked in the School of Arts, Media and Creative Technology since 2000 as a senior lecturer in the visual arts, working in community engagement and industry-based knowledge exchange. In her current role she is responsible for the development of external relationships with Industry, enhancing the employability potential of our students and the generation of new commercial income streams into the school. Studio Salford provides a way of combining all these factors and provides students with paid opportunities to demonstrate their skills within a mentored environment working alongside really experienced Studio Managers.

My role as PR and Comms manager includes building and maintaining campaigns. From press releases, content calendars, social media messaging to full PR strategies that help shape a campaign.

I work in close partnership with the client and students to execute communication initiatives from concept to delivery. The role includes:

• Writing press releases and other media communications to promote clients campaigns
• Planning publicity strategies and campaigns
• Writing, producing and distributing press releases
• Organising promotional events such as press conferences, open days, exhibitions, tours and visits
• Writing and tailoring content for specific audiences that demonstrates a deep understanding of messaging, positioning and stakeholder needs.
• Providing clients with information about current PR campaigns progress
• Analysing media coverage (to keep content up to date)
• Commissioning or undertaking relevant market research
• Conferring with clients to identify trends and group interests and providing advice on marketing decisions.