About

Yasmin’s expertise within design are crucial to the organisation of the agency, which enables students to gain experience working on live projects. Her industry knowledge and creativity provides students working with Studio Salford specialist one-to-one mentoring. This also gives reassurance to clients and industry partners, that the projects are professionally managed.

The process begins with the client brief, which is then discussed and adapted into a set of tasks for completion. This then leads on to the development of the project, involving students both currently studying and recent graduates/alumni. Students are guided and are able to work through the project adding their own creative touch, with guidance from Studio Salford staff throughout.

Prior to working at Studio Salford, Yasmin was a graphic designer for Manchester City Football Club, as well as working for many other big brands on a freelance basis. She also still runs her own freelance design business alongside her current role.

Having graduated from The University of Salford in 2017 with a BA in TV & Radio Production, Luke has gone onto work for a variety of productions and companies. Most recently, several blue light series including ‘Ambulance’ s4 and s5 (Dragonfly TV, BBC One) & 6 series of ‘Inside the Ambulance (Brown bob Productions, W) where he both data wrangled and story produced.

In the studio Luke has been fortunate to work on the last 4 series of The Voice UK as a logger and The X Factor Celebrity and The Band as a follow spot operator. As well as broadcast television, Luke spent two festivals with Manchester International Festival in their digital department, looking after the capture of various festival commissions from single camera to multicam OBs. Luke is passionate about theatre an in his spare time works as a technician at several local venues including The Lowry. Luke’s industry experience and up to date technical knowledge, aids studio Salford with the delivery of creative projects and guides students who are in the position he was once in.

Alex is an academic and executive in media business. He is a Fellow at Saïd Business School, University of Oxford teaching Marketing at undergraduate, graduate and executive education levels, and also Lecturer at St Hugh’s College, Oxford, in Management.  He has a PhD in video optimisation for e-Hcommerce from Salford University, as well as degrees from Oxford, Columbia University and INSEAD.  Alex is Senior Tutor at the UK’s National Film and Television School of the Creative Entrepreneurship Masters degree, Visiting Professor at Salford University’s business school, and an academic lead around new digital courses at the School of Media and Arts.   

Commercially, Alex has created and grown multiple media companies, most recently founding development company Missile.  From 2012-17 he was Managing Director of TV and digital production business Endemol Shine North (now Workerbee) through a period of substantial growth.  Between 1998 and 2011 he co-founded, and ran as CEO, themedia group Ten Alps (now Zinc Media) with Bob Geldof – producing hundreds of programmes for UK and international broadcasters, as well as substantial digital and branded content output, including the UK government’s Teachers TV project. He has been six times shortlisted as Entrepreneur of the Year.  He has worked directly for BBC, ITV, Channel 4 and PEOPLE Magazine, and for hundreds of commercial clients and broadcasters via his production companies.

Non-executive roles and directorships include UNICEF UK, The Halle Orchestra and startups including Kiisa (art investment).  He is a voting member at BAFTA and a Patron of the Edinburgh International Television Festival.  He speaks extensively at conferences on media and business.