The Pipeline is an industry led, UK wide, training facility established at MediaCity to support and develop the existing and future workforce within the Screen industries. Working closely with Industry specialists and sector funders they draw on the wide ranging expertise of The Pipeline team to design training courses that address current industry skills gaps.
A key ambition for The Pipeline is to support a diverse and gender balanced workforce by offering targeted training for underserved communities, to enable them to fully participate within the Screen industries. More information about The Pipeline can be found here, on their website: https://pipelinemedia.salford.ac.uk
Studio Salford were given the task of branding The Pipeline, ready for their initial launch. This consisted of a logo, brand guidelines and social media assets. The project follows the guidelines throughout, to ensure the brand’s elements are used effectively and look professional anytime they are used. When the elements in a brand are used in the correct way consistently, it builds a powerful and recognisable brand.
“As a brand-new training facility within the UK Screen Industries The Pipeline needed clear branding to help us build a distinctive profile in a crowded market. Studio Salford designed a logo positioning us within MediaCity and rolled this out across our social media platforms and website to build our identity. They expertly advised us through the design process professionally and with insight. It was a pleasure to work with the team.”
Christine Pyke, Creative Director – The Pipeline